Why is this a headline?

Beyoncé and Jay-Z Not Expecting a Baby

Can I just make up  headlines and call US Weekly to have them published?  I have some ideas... 

• The world is NOT made up of strawberries and whip cream

• Britney Spears does NOT need gas in her car 

• Saddam Hussein has NOT been resurrected from the dead

• "Juno" is NOT going to come back to theaters to make $50 million more

DUMB.